Fails of the Unexpected’s biggest search strength is its strong visibility for “unexpected” themed intent, led by keywords like “unexpected mishaps” and “technology mishaps,” where it already appears on major platforms. Its clearest missed opportunity is broader entrepreneurial discovery—there’s no current ranking for entrepreneurship- and founder-focused queries such as “entrepreneurship podcast” and “startup founders podcast,” which could better align the show with high-intent audiences seeking business and success content.
Keywords the show is winning
Search terms this show already ranks for today.
- unexpected mishaps#19Spotify
- new business fails#21Spotify
- unexpected wins#22Spotify
- inspirational pet stories#31Spotify
- technology mishaps#39Spotify
- manage the unexpected#52Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- entrepreneurship podcastnot ranking
- entrepreneur success podcastsnot ranking
- entrepreneur podcastnot ranking
- entrepreneurship podcastsnot ranking
- creative entrepreneurs podcastnot ranking
- startup founders podcastnot ranking
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