Expired’s biggest search strength is its ability to rank for niche, identity-specific true-crime queries such as “murder tales wives” and “candice disappearance,” signaling strong relevance for listener intent around particular cases and perspectives. Its clearest missed opportunity is broader discovery via mainstream true-crime branding terms—especially “truecrimepodcast,” “true crime book podcast,” and “weekly true crime show”—which would expand reach beyond highly specific searches.
Keywords the show is winning
Search terms this show already ranks for today.
- murder tales wives#11Apple
- candice disappearance#14Apple
- expert crime interviews#47Apple
- custody battle guidance#53Apple
- norwegian language bits#71Apple
- christa gail pike#71Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- truecrimepodcastnot ranking
- true crime book podcastnot ranking
- female true crime hostsnot ranking
- weekly true crime shownot ranking
- true crime newsnot ranking
- true crime channelnot ranking
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