Excited Utterance’s biggest search strength is its ability to surface on the most case-focused terms, where it ranks at the top for “exoneration cases” and also performs strongly across serious legal and evidence-related queries like “body camera footage” and “scientific expertise.” Its clearest missed opportunity is expanding beyond strictly case/problem intent by targeting broader discovery keywords such as “legal education entertainment,” “educational podcast,” and “legal podcasts” (including attorney- and legal-tech-oriented phrasing).
Keywords the show is winning
Search terms this show already ranks for today.
- exoneration cases#1Apple
- domestic homicide cases#2Apple
- federal rulemaking process#2Apple
- scientific expertise#3Apple
- body camera footage#3Apple
- rap lyrics analysis#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- legal education entertainmentnot ranking
- podcast for attorneysnot ranking
- educational podcastnot ranking
- legal podcastsnot ranking
- legal podcastnot ranking
- legal tech podcastnot ranking
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