Everyday Leadership’s biggest search strength is clearly its ability to capture high-intent discovery from branded and topic-adjacent queries, especially around “everyday leaders,” where it shows strong Apple visibility and leads on Spotify. Its clearest missed opportunity is not yet ranking for core, broadly searched discovery terms like “leadership podcast,” “top leadership podcasts,” and “leadership podcast interviews/episodes/coaching,” which could substantially expand reach beyond its current niche keyword footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- everyday leaders#1Spotify
- hr tough calls#2Apple
- pharmaceutical marketing execs uk#3Apple
- olympian leadership lessons#5Apple
- elderly leadership in business#5Apple
- business incubators waterloo#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcastnot ranking
- leadership podcastsnot ranking
- leadership podcast interviewsnot ranking
- leadership podcast episodesnot ranking
- top leadership podcastsnot ranking
- leadership podcast coachingnot ranking
This is a fraction of what PodSEO sees.
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