Esri & The Science of Where’s biggest search strength is its consistent visibility across mapping- and technology-oriented queries, especially “mapping technology,” where it holds a clear lead on Spotify and stays competitive on Apple. Its clearest missed opportunity is expanding into broader “business + technology” intent clusters—such as “technology and business” and “business tech innovation”—which it does not yet rank for despite already capturing several adjacent tech discovery searches.
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Keywords the show is winning
Search terms this show already ranks for today.
- science and technology trends#1Spotify
- technology insights erik#1Spotify
- clothing pioneer#1Apple
- mapping technology#1Spotify
- jacobs problem solving#2Apple
- business mapping#2Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business technology conversationsnot ranking
- tech business insightsnot ranking
- business technology leadersnot ranking
- technology and businessnot ranking
- business tech innovationnot ranking
- business leaders technologynot ranking
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