Esmecast’s biggest search strength is its strong visibility for brand-led queries around “esme” and “esm,” suggesting solid discovery within existing listener intent. Its clearest missed opportunity is expanding beyond brand searches to category-driven terms like “criminal justice podcast,” “stem education podcast,” “medical education podcast,” and educator-focused queries such as “podcast for educators.”
Keywords the show is winning
Search terms this show already ranks for today.
- esme#17Spotify
- esm#52Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- criminal justice podcastnot ranking
- stem education podcastnot ranking
- medical education podcastnot ranking
- educational podcastnot ranking
- educators podcastnot ranking
- podcast for educatorsnot ranking
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