“Engaging ESG with Jennifer Owens and Kati Kallins” shows its biggest search strength in sustainability- and marketing-adjacent intent, particularly around “teaching sustainability,” backed by broad keyword visibility across Apple and strong overall presence in business/management charting. Its clearest missed opportunity is expanding into explicitly marketing-focused searches—such as “sustainability marketing,” “marketing sustainability,” and “consumer engagement marketing”—to better capture listeners looking for practical sustainability messaging and leadership positioning.
Keywords the show is winning
Search terms this show already ranks for today.
- teaching sustainability#3Apple
- sf local stories#8Apple
- gender lens investing#11Apple
- resonant discussions#13Apple
- corporate sustainability stories#15Apple
- green marketing case studies#19Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sustainability marketingnot ranking
- sustainability conversationsnot ranking
- consumer engagement marketingnot ranking
- eco innovation marketingnot ranking
- marketing sustainabilitynot ranking
- leaders in sustainabilitynot ranking
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