Eesti Ekspressi podcast’s biggest search strength is its clear visibility for Estonian-language terms like **“mikrofoni”** and **“vastu,”** reflected by its current presence in News category charts and keyword rankings on both Apple and Spotify. Its clearest missed opportunity is expanding into audience-seeking query clusters around **journalist-focused interview intent**—such as “journalist interviews” and “interviews with journalists”—since those relevant keywords are not yet ranking.
58shows recommend it
#7best chart rank
Keywords the show is winning
Search terms this show already ranks for today.
- mikrofoni#97Spotify
- vastu#100Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- journalist interviewsnot ranking
- interviews with journalistsnot ranking
- editorial journalistnot ranking
- journalism interviewsnot ranking
- interviews with newsmakersnot ranking
- exposé journalistnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free