eCast’s biggest search strength is its visibility for “keyword planner” and closely related SEO planning queries, which also extends into content marketing tutorials and b2b LinkedIn ads terms. Its clearest missed opportunity is breaking into higher-level intent and category keywords such as “enterprise digital marketing,” “online marketing podcast,” and “marketing expert podcasts” to broaden discovery beyond tactical keyword research searches.
Keywords the show is winning
Search terms this show already ranks for today.
- keyword planner#22Apple
- content marketing tutorials#31Apple
- google keyword planner#38Apple
- website content specialist#41Apple
- b2b linkedin ads#53Apple
- marketing trends b2b#80Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- enterprise digital marketingnot ranking
- enterprise marketing podcastsnot ranking
- marketing expert conversationsnot ranking
- ai digital marketingnot ranking
- marketing expert podcastsnot ranking
- online marketing podcastnot ranking
This is a fraction of what PodSEO sees.
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