Downballot’s biggest search strength is dominating highly specific query intent terms on both Apple and Spotify, with standout visibility around local and niche topics like election results, crime database searches, and even hobby-driven interests such as VHS collecting. Its clearest missed opportunity is building broader discovery for evergreen, opinion-led audience searches—particularly “unique news commentary,” “breaking news hot takes,” and “weekly news and politics”—where it currently has no ranking presence.
Keywords the show is winning
Search terms this show already ranks for today.
- beer tasting tactics#1Apple
- sf crime database#1Apple
- vhs collectors#1Apple
- valley fair shooting#1Apple
- ca election results#2Apple
- sf election results#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- unique news commentarynot ranking
- breaking news hot takesnot ranking
- alternative news commentarynot ranking
- commentary on newsnot ranking
- thoughtful news opinionsnot ranking
- weekly news and politicsnot ranking
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