Doing The Work’s biggest search strength is its ability to capture high-intent queries tied to specific athletics moments and individuals, most clearly demonstrated by strong visibility for “marlow inspired” on Spotify and “did illinois win today” on Apple. Its clearest missed opportunity is broader category-level discovery—particularly for women’s and college sports positioning keywords like “womens sports podcast,” “college athletics podcast,” and “sports podcast for women,” where it currently shows no rankings on either platform.
Keywords the show is winning
Search terms this show already ranks for today.
- did illinois win today#1Apple
- marlow inspired#1Spotify
- rashunda jones transfer portal#2Apple
- chloe spreen#3Apple
- marlow discussion#9Apple
- elle schwartz professional ties#10Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- college athletics podcastnot ranking
- womens sports podcastnot ranking
- sports podcast for womennot ranking
- sports coaching podcastsnot ranking
- college sports podcastnot ranking
- basketball podcastsnot ranking
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