Der Nachhaltigkeits-Podcast von Forvis Mazars shows its biggest search strength in Apple visibility around “tool ratings” and “reporting best practices,” while also gaining Spotify traction for governance-focused terms like “innovative governance” and “sustainability governance.” The clearest missed opportunity is ranking broadly for core sustainability intent keywords on both platforms—especially “sustainability reporting” and “corporate sustainability,” including ethics-adjacent variants.
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Keywords the show is winning
Search terms this show already ranks for today.
- tool ratings#22Apple
- reporting best practices#24Apple
- innovative governance#48Spotify
- sustainability governance#89Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sustainability in businessnot ranking
- business ethics sustainabilitynot ranking
- corporate sustainabilitynot ranking
- service sustainabilitynot ranking
- sustainability reportingnot ranking
- business ethics and sustainabilitynot ranking
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