Defy the Norm Podcast’s biggest search strength is its consistent visibility on purpose-led travel intent, with strong rankings for “purposeful travel,” “travel with purpose,” and related wellness/inner-work queries like “chakra trauma” and “riding breath work.” Its clearest missed opportunity is expanding into adjacent lifestyle and community-intent terms—especially “adventurous living,” “digital nomad family,” and “global nomad families”—that better capture broader discovery demand beyond individual-purpose framing.
Keywords the show is winning
Search terms this show already ranks for today.
- purposeful travel#2Apple
- emotionally available father#2Apple
- travel with purpose#4Apple
- chakra trauma#6Apple
- riding breath work#7Apple
- self fulfillment no kids#7Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- adventurous livingnot ranking
- digital nomad familynot ranking
- young family lifestylenot ranking
- adventure lifestylenot ranking
- live boldly podcastnot ranking
- global nomad familiesnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free