Defend The Nest’s biggest search strength is its visibility on Spotify, which aligns with its strongest audience signal and helps it hold attention in the platform’s discovery ecosystem. Its clearest missed opportunity is expanding into hockey-adjacent search terms—especially “hockey podcast,” “hockey talk show,” and “hockey podcast hosts”—as well as broadening beyond sports into “improv comedy podcast” and related segments keywords that it currently does not rank for.
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- hockey podcastnot ranking
- hockey podcastsnot ranking
- hockey podcast segmentsnot ranking
- improv comedy podcastnot ranking
- hockey talk shownot ranking
- hockey podcast hostsnot ranking
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