The podcast’s biggest search strength is its top visibility for high-intent terms around deepfake fraud, paired with strong performance for “independent testing,” “defense insider,” and other cybercrime case queries. The clearest missed opportunity is expanding into broader, discovery-oriented search demand for cybersecurity podcast phrasing—especially “cybersecurity podcasts/podcast,” “best cybersecurity podcast,” and “cybersecurity expert interviews”—to capture listeners searching by format and host identity rather than by specific incident types.
Keywords the show is winning
Search terms this show already ranks for today.
- deepfake scams#1Spotify
- independent testing#1Apple
- defense insider#1Spotify
- cybercrime cases#2Spotify
- deepfake fraud#2Spotify
- cyber fraud#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- cybersecurity podcastsnot ranking
- cybersecurity podcastnot ranking
- cybercrime storiesnot ranking
- best cybersecurity podcastnot ranking
- cybersecurity expert interviewsnot ranking
- cybersecurity podcast hostsnot ranking
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