Crossing The Pond’s biggest search strength is its dominance for high-intent brand-style discovery terms like “cross the pond,” signaling strong discoverability and audience alignment when listeners search directly. Its clearest missed opportunity is expanding beyond transition and relocation queries into immigration- and culture-focused themes, especially by targeting keywords such as “expat podcasts” and “immigration podcast.”
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Keywords the show is winning
Search terms this show already ranks for today.
- cross the pond#1Apple
- later life transitions#5Spotify
- crossing over#7Spotify
- it networking exam#14Apple
- cross cultures#17Apple
- relocating to new country#17Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- expat podcastsnot ranking
- immigration podcastnot ranking
- canadian immigrant podcastsnot ranking
- immigration stories podcastnot ranking
- culture podcastnot ranking
- podcast journeynot ranking
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