Criminal/Cryptid’s biggest search strength is its cross-over visibility for niche, curiosity-led terms like “criminal folklore,” “tartan myths,” and “crypt fans,” including strong performance around creator-driven and location-adjacent discovery queries such as “katie mack” and “parisian cafes.” Its clearest missed opportunity is capturing broader, intent-heavy true-crime phrasing—especially “weekly true crime podcast/show” and “female true crime hosts”—which would better align the show with listeners searching for consistent, genre-formatted offerings rather than topic-specific keywords.
Keywords the show is winning
Search terms this show already ranks for today.
- parisian cafes#7Apple
- katie mack#10Spotify
- criminal folklore#16Spotify
- tartan myths#18Apple
- crypt fans#23Spotify
- northern cryptids#23Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- weekly true crime podcastnot ranking
- weekly true crimenot ranking
- female true crime hostsnot ranking
- true crime societynot ranking
- true crime fans hostsnot ranking
- weekly true crime shownot ranking
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