Crappy to Happy’s biggest search strength is its consistently high Apple visibility for niche, behaviour- and identity-focused terms, such as “juggling family and career” and “autism social masking,” positioning the show as a standout discovery destination within specific mental-health conversations. Its clearest missed opportunity is expanding into broader, higher-intent category searches—especially general terms like “mental health podcast” and “psychology podcast”—where it currently does not rank.
Keywords the show is winning
Search terms this show already ranks for today.
- juggling family and career#2Apple
- ageing gracefully#2Apple
- autism social masking#2Apple
- body cues of confidence#2Apple
- impostor experience#2Apple
- social masking autism#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- positive psychology podcastnot ranking
- psychology podcastnot ranking
- clinical psychologist podcastnot ranking
- psychology podcastsnot ranking
- positive mental health podcastsnot ranking
- mental health podcastnot ranking
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