Consuming the Craft’s biggest search strength is its strong presence around craft-beverage discovery terms, where it ranks at the top for multiple “craft beverage” queries and “craft inspiration” intent across Apple and Spotify. Its clearest missed opportunity is expanding into interview-focused discovery searches—especially “brewery interviews” and “beer/brewery owner interviews,” which could capture listeners specifically looking for guest and owner perspectives in the beer industry.
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Keywords the show is winning
Search terms this show already ranks for today.
- craft inspiration sarah#1Apple
- craft beverage evolution#1Apple
- craft beverage consultants#1Spotify
- craft beverage industry#1Spotify
- craft beverage innovation#2Spotify
- craft beverage sustainability#2Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- brewery interviewsnot ranking
- brewery owner interviewsnot ranking
- beer podcast interviewsnot ranking
- brewery owners interviewsnot ranking
- guest interviews food industrynot ranking
- beer industry podcastnot ranking
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