Compass Points’ biggest search strength is its ability to rank prominently for niche, speaker- and topic-specific queries on Apple—especially the “scott barker” search term. Its clearest missed opportunity is expanding into broader discovery-driven intent by targeting general category keywords like “local news podcast,” “politics podcast,” and “podcast news updates” that it currently does not rank for.
4.6*10 ratings
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Keywords the show is winning
Search terms this show already ranks for today.
- scott barker#1Apple
- food service payments#4Apple
- informed punditry#6Apple
- jacobs technical developments#8Apple
- public works funding#8Apple
- candidate profiles#10Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- local news podcastnot ranking
- politics podcastnot ranking
- weekly news and politicsnot ranking
- podcast news updatesnot ranking
- podcast newsnot ranking
- daily podcast newsnot ranking
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