Communicating Purpose with John Higginson’s biggest search strength is its strong traction around purpose-led themes tied to disability and business—helped by clear visibility for queries like “disability finance challenges” and “business purpose.” Its clearest missed opportunity is building rankings for entrepreneur-focused and business-growth discovery terms such as “marketing podcast for entrepreneurs,” “business podcast marketing,” and “your business growth podcast,” where it currently has no presence.
Keywords the show is winning
Search terms this show already ranks for today.
- disability finance challenges#1Apple
- health campaign spots#11Apple
- business purpose#14Apple
- sharp focus golf#20Apple
- trust campaigns#22Apple
- expert discussions on dentistry#28Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- creative business podcastnot ranking
- marketing podcast for entrepreneursnot ranking
- your business growth podcastnot ranking
- start a podcast for businessnot ranking
- business podcast marketingnot ranking
- start business podcastnot ranking
This is a fraction of what PodSEO sees.
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