Cogcast’s biggest search strength is its visibility around “sophisticated financial services,” where it shows especially strong placement on Spotify. Its clearest missed opportunity is expanding into marketing-focused discovery terms like “podcast for marketing teams,” “digital marketing podcasts,” and “marketing agency podcasting,” where it currently does not rank.
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Keywords the show is winning
Search terms this show already ranks for today.
- sophisticated financial services#2Spotify
- family office professionals#7Apple
- building fintech companies#24Spotify
- financial services marketing agency#25Spotify
- digital marketing financial services#33Spotify
- media spokespeople#54Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast for marketing teamsnot ranking
- creative podcast marketingnot ranking
- podcasting for marketingnot ranking
- digital marketing podcastsnot ranking
- finance influencer marketingnot ranking
- marketing agency podcastingnot ranking
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