Circling the Cup’s biggest search strength is its clear visibility for core hockey intent queries, especially “san jose sharks” and “sharks hockey,” where it already earns Apple and Spotify traction. The clearest missed opportunity is expanding into broader category and format keywords—such as “hockey podcast,” “nhl podcast,” and “sports podcast hockey”—which it does not yet rank for and appear necessary to capture wider discovery traffic.
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Keywords the show is winning
Search terms this show already ranks for today.
- san jose sharks#5Spotify
- sharks hockey#57Spotify
- 2026 nhl draft#60Apple
- professional hockey talk#77Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- hockey podcastnot ranking
- hockey podcastsnot ranking
- sports podcast hockeynot ranking
- nhl podcastnot ranking
- hockey podcast segmentsnot ranking
- sports fan podcastnot ranking
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