Checkpoint’s biggest search strength is its top positioning for highly specific, topic-led queries like “retail investigations” and “central hawkes bay,” giving it strong discovery momentum on both Apple and Spotify. Its clearest missed opportunity is the “Liz Murdoch” branded keyword cluster (including “lisa woodruff podcast” and multiple “liz murdoch” variations), which it currently does not surface for.
3.9*76 ratings
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Keywords the show is winning
Search terms this show already ranks for today.
- retail investigations#1Apple
- central hawkes bay#1Apple
- international visitors#2Apple
- tourism industry rise#2Apple
- medicinal herb expert#2Apple
- virus on cruise ship#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- lisa woodruff podcastnot ranking
- liz murdoch talk radionot ranking
- liz murdoch news segmentnot ranking
- liz murdoch newscastnot ranking
- liz murdoch talk podcastnot ranking
- liz murdoch talk segmentsnot ranking
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