Chasing Stars’ biggest search strength is its hold on “michelin star”–related discoverability, where it already appears on both Apple and Spotify for multiple closely themed terms, signaling strong alignment with high-intent listeners. Its clearest missed opportunity is expanding into broader, intent-based category keywords—such as “culinary podcast,” “foodie podcast,” and “chef podcast”—to capture wider search traffic and better match terms for audiences seeking podcast-style cooking content, including “celebrity culinary guests.”
Keywords the show is winning
Search terms this show already ranks for today.
- pub snacks#3Apple
- michelin star#4Spotify
- aging stars revision#5Spotify
- a list stars#8Spotify
- michelin star kitchens#9Spotify
- modern cooking methods#9Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- culinary podcastnot ranking
- cooking podcastnot ranking
- foodie podcastnot ranking
- kitchen podcastnot ranking
- chef podcastnot ranking
- celebrity culinary guestsnot ranking
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