Chasing MacNaughton’s biggest search strength is its hockey-adjacent keyword footprint, especially terms like “viking gustafsson nyberg hockey” and “hockey fan perspective,” where it is already appearing across Apple. Its clearest missed opportunity is broader category and intent targeting—terms such as “hockey podcast,” “hockey news podcast,” and “hockey podcast episodes”—which would likely capture listeners specifically looking for hockey podcast formats rather than individual topic phrases.
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Keywords the show is winning
Search terms this show already ranks for today.
- riley family background#1Apple
- hockey stats discussion#5Apple
- viking gustafsson nyberg hockey#7Apple
- hockey fan perspective#11Apple
- editing tech struggles#12Apple
- high-level hockey#13Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- hockey podcastnot ranking
- hockey news podcastnot ranking
- hockey podcastsnot ranking
- hockey podcast segmentsnot ranking
- hockey podcast episodesnot ranking
- hockey podcast hostsnot ranking
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