Change Made Real’s biggest search strength is its ability to capture intent around “real change” and “involvement,” with visibility across both Apple and Spotify search results. Its clearest missed opportunity is expanding into leadership-focused discovery terms—such as “leadership podcast,” “podcast leadership insights,” and “leadership podcast coaching/interviews”—where it currently does not rank.
Keywords the show is winning
Search terms this show already ranks for today.
- real change#59Apple
- involvement#74Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcastnot ranking
- leadership podcast interviewsnot ranking
- leadership podcast coachingnot ranking
- leadership interviews podcastnot ranking
- podcast leadership insightsnot ranking
- podcast leadership coachingnot ranking
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