CCOM Pawcast | Butler University’s biggest search strength is its visibility around highly specific, faculty-and-institution-adjacent queries like “dean butler.” Its clearest missed opportunity is expanding into broader, category-style discovery keywords such as “college athletics podcast” and “community podcast,” where it currently shows no rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- dean butler#2Spotify
- family enterprise management#7Apple
- university growth#14Spotify
- veteran reporter#14Apple
- engaged listening#14Spotify
- study abroad success#16Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- college athletics podcastnot ranking
- company podcastnot ranking
- community podcastnot ranking
- cmo podcastnot ranking
- cmo podcastingnot ranking
- community voice podcastnot ranking
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