Candid by Innovate Comms shows its biggest search strength in discovery around “value proposition creation,” supported by additional visibility for innovation and comms-related intent keywords such as “market innovator” and “journalist contacts.” The clearest missed opportunity is expanding into content-marketing discovery terms—especially “content marketing podcast” and related “creative/business content marketing” phrases where it currently has no rankings.
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Keywords the show is winning
Search terms this show already ranks for today.
- value proposition creation#5Apple
- market innovator#26Apple
- kids innovation projects#26Apple
- market innovators#29Apple
- journalist contacts#33Apple
- comms industry#41Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- content marketing for consultantsnot ranking
- creative content marketingnot ranking
- content marketing clinicnot ranking
- creative business marketingnot ranking
- business marketing contentnot ranking
- content marketing podcastnot ranking
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