Calling DIBS has its biggest search strength in behavior-adjacent, Canada-focused queries—especially “public opinion research canada” and “service delivery fundamentals”—where it reaches the top position on both Apple and Spotify. Its clearest missed opportunity is expanding into broader “business insights” and “behavior insights/behavioral science” search language (e.g., “business insights podcast,” “behavior insights,” and “behavioral science in business”) where it currently doesn’t rank.
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Keywords the show is winning
Search terms this show already ranks for today.
- public opinion research canada#1Apple
- service delivery fundamentals#1Apple
- dad behavioral insights#2Apple
- organ donor registration toronto#3Apple
- audience perspectives#6Apple
- financial planning challenges#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business insights podcastnot ranking
- insights on behaviornot ranking
- behavior insightsnot ranking
- behavioral science communicationsnot ranking
- behavioral science in businessnot ranking
- business insights and ideasnot ranking
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