By The Way’s biggest search strength is its strong visibility around “john boyd”/“john bytheway,” suggesting the title- and guest-related query ecosystem is already working. The clearest missed opportunity is expanding into Scotland- and Britain-themed discovery searches, including “scotland podcast,” “scottish podcast,” and “podcast about britain,” which it currently does not rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- john boyd#1Apple
- john bytheway#6Apple
- craft baking#39Apple
- norwegian syntax#53Apple
- abstract sculptures#54Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- scotland podcastnot ranking
- scottish podcastnot ranking
- outer hebrides podcastnot ranking
- scotland football podcastnot ranking
- scottish football podcastsnot ranking
- podcast about britainnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free