B&W Insights’ biggest search strength is clearly “backer insights,” where it holds top visibility on Spotify and strong presence on Apple, signaling effective audience alignment around that theme. The clearest missed opportunity is expanding into “podcast business insights” and related business/marketing keyword clusters, since those terms are not currently ranking despite adjacent performance in other insight-focused queries.
5.0*12 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- backer insights#2Spotify
- metropolitan wildfires#2Apple
- stormwater management#3Spotify
- innovative insights#4Spotify
- production management insights#15Spotify
- quality engineering insights#16Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast business insightsnot ranking
- industry insights podcastnot ranking
- business insights podcastnot ranking
- industry insights podcastsnot ranking
- b2b marketing podcastnot ranking
- podcast marketing insightsnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free