Business of Building’s biggest search strength is that it already captures high-intent queries around trade and skills, particularly “metalwork repair,” showing clear traction on Apple and Spotify. Its clearest missed opportunity is expanding into gender- and leadership-focused discovery terms—especially “female business leadership,” “female business leader wellbeing,” and “ai business leader”—to better reach audience searches that it currently does not rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- metalwork repair#9Apple
- investment mentoring certification#10Apple
- build flexible business#32Apple
- career without sacrifice#46Spotify
- building extraordinary careers#49Spotify
- building careers#56Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- inspiring business leadersnot ranking
- female business leader wellbeingnot ranking
- female business leadernot ranking
- ai business leadernot ranking
- female business inspirationnot ranking
- female business leadershipnot ranking
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