Burn the Map’s biggest search strength is its consistency around niche identity- and journey-focused terms—especially “shelley long” and “identity map”—which it surfaces on Apple and is comparatively well-positioned for on Spotify. Its clearest missed opportunity is expanding into broader, high-intent discovery keywords around burnout and business coaching, including “women burnout podcast,” “burnout podcast,” “management podcast,” and “business coach podcast.”
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Keywords the show is winning
Search terms this show already ranks for today.
- shelley long#8Spotify
- leaving corporate job#8Spotify
- identity map#11Spotify
- stuck phases#14Apple
- map evolution#16Apple
- decades long search#20Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- women burnout podcastnot ranking
- burnout podcastnot ranking
- creative business podcastnot ranking
- management podcastnot ranking
- branding podcast coachingnot ranking
- business coach podcastnot ranking
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