Built Local shows its biggest search strength in local-leadership and community-anchored discoverability, with top visibility for intent-driven queries like “local leaders interview” and “general contracting.” Its clearest missed opportunity is expanding beyond that niche to capture broader, high-intent discovery terms it currently does not rank for, including “local business podcast” and “small business podcast,” which would better align the show with listeners searching for general business-owner podcast options.
Keywords the show is winning
Search terms this show already ranks for today.
- resilient local economies#3Spotify
- beginners business late#5Apple
- local community marketing#5Spotify
- building local power#5Spotify
- general contracting#5Apple
- local leaders interview#7Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- marketing podcast local businessnot ranking
- local business podcastnot ranking
- podcast for business ownersnot ranking
- small business podcastsnot ranking
- small business podcastnot ranking
- podcast for small businessnot ranking
This is a fraction of what PodSEO sees.
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