“Built in Public” shows its biggest search strength in authority-leaning phrasing, topping results for terms like “public expertise,” “founder audience building,” “building podcast authority,” and “public thought,” indicating clear relevance for expertise and audience-growth searches. Its clearest missed opportunity is expanding into “personal brand” and “entrepreneur podcasting” keyword themes—such as “personal brand podcast” and “personal branding podcasts”—to capture intent that isn’t yet being surfaced in current rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- public expertise#1Spotify
- founder audience building#1Spotify
- build in public#1Apple
- building podcast authority#1Spotify
- personal position#1Spotify
- public thought#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- personal brand podcastnot ranking
- personal branding podcastnot ranking
- personal brand podcastsnot ranking
- personal brand podcastingnot ranking
- personal branding podcastsnot ranking
- entrepreneur podcastingnot ranking
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