Built By People’s biggest search strength is its strong visibility for people-focused HR and compensation-style queries, especially “career compensation data” where it holds top chart positions on Apple and notable reach on Spotify. Its clearest missed opportunity is expanding into broader leadership and C-suite discovery terms—such as “business leadership podcast,” “ceo podcast,” and “top ceo podcasts”—to better capture executive-led search intent beyond chief people officer and reward/engagement themes.
Keywords the show is winning
Search terms this show already ranks for today.
- career compensation data#3Apple
- candidate matching ai#3Apple
- talent engagement#5Apple
- people engagement#6Spotify
- chief people officer#6Apple
- reward structures#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business leadership podcastnot ranking
- leadership podcast interviewsnot ranking
- top ceo podcastsnot ranking
- ceo podcastnot ranking
- creative business podcastnot ranking
- executive podcast coachingnot ranking
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