Built by Margin with Laurie Chen’s biggest search strength is how consistently it surfaces for finance-and-leadership intent terms, with strong visibility around “financial margin” and adjacent leadership and outcomes keywords. Its clearest missed opportunity is capturing broader founder and entrepreneurship discovery demand, since it currently doesn’t rank for “business podcasts for founders” and multiple “entrepreneurship/entrepreneur” variants that could widen top-of-funnel search reach.
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Keywords the show is winning
Search terms this show already ranks for today.
- financial margin#8Spotify
- fractional leadership strategy#8Spotify
- meaningful outcomes#14Spotify
- cpa leadership#15Spotify
- online startup leaders#16Apple
- tax accountant canada#21Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business podcasts for foundersnot ranking
- financial growth podcastsnot ranking
- entrepreneur podcastnot ranking
- entrepreneurship podcastnot ranking
- entrepreneur podcastsnot ranking
- entrepreneurship podcastsnot ranking
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