The Build Your Purpose Podcast with Tom Hicks shows its biggest search strength in purpose-led discovery queries, with strong visibility across “top picks” and multiple “purpose” phrases like “building with purpose” and “rediscover your purpose.” Its clearest missed opportunity is expanding into broader evergreen intent for adjacent discovery terms—especially “life purpose podcast” and other “self development / personal development” keywords that it does not yet rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- top picks#1Apple
- building with purpose#5Apple
- rediscover your purpose#5Spotify
- strategic thinking women#9Apple
- well-being optimization#12Apple
- brain medicine fundraiser#12Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- life purpose podcastnot ranking
- soul purpose podcastnot ranking
- self-development podcastnot ranking
- personal development podcastnot ranking
- self development podcastnot ranking
- personal development podcastsnot ranking
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