Brand Shorthand’s biggest search strength is its strong visibility for positioning and location branding queries, with particularly solid traction on “marketing sensory branding” on Apple and consistent placement around “podcast positioning techniques” and “specialist positioning” on Spotify. Its clearest missed opportunity is broader discoverability for interview- and coaching-style demand terms—especially “branding podcast,” “branding podcasts,” and “branding podcast coaching”—as it does not yet rank for those intent-focused searches.
Keywords the show is winning
Search terms this show already ranks for today.
- positioning techniques#2Spotify
- location branding#3Apple
- podcast positioning techniques#3Spotify
- specialist positioning#3Spotify
- tamsen show brand ambassadors#4Spotify
- marketing sensory branding#5Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- branding podcastnot ranking
- branding podcastsnot ranking
- marketing podcast interviewsnot ranking
- branding podcast coachingnot ranking
- marketing with podcastnot ranking
- branding podcast hostsnot ranking
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