Bowraville’s biggest search strength is its ability to capture name-and-topic intent around “Hedley Thomas,” where it already performs well on Apple and Spotify. Its clearest missed opportunity is expanding into higher-volume discovery queries for cold-case and unsolved-crime formats—specifically “cold case podcast,” “unsolved crime podcasts,” and “unsolved mysteries podcast.”
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Keywords the show is winning
Search terms this show already ranks for today.
- hedley thomas#9Spotify
- the australian#12Apple
- killing investigation#15Spotify
- australia journalism#27Spotify
- australian news#30Apple
- gripping cases#33Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- cold case podcastnot ranking
- unsolved crime podcastsnot ranking
- cold case podcastsnot ranking
- serial killer podcastnot ranking
- unsolved san francisco murder podcastnot ranking
- unsolved mysteries podcastnot ranking
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