Blacklight on Sports shows its biggest search strength in coverage-adjacent discovery terms around representation, ranking for queries like “black journalists reporting,” “diversity in sports media,” and “black athletes perspectives.” The clearest missed opportunity is expanding into broader mainstream category intent with terms such as “best sports podcasts,” “fun sports podcast,” and “community sports podcast,” which would likely help capture first-time listeners beyond niche identity-based searches.
Keywords the show is winning
Search terms this show already ranks for today.
- black journalists reporting#18Spotify
- diversity in sports media#19Spotify
- sports diversity stories#26Spotify
- historic sports figures#32Spotify
- digital sports#37Apple
- black athletes perspectives#37Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- black sports talknot ranking
- shaw sports podcastnot ranking
- fun sports podcastnot ranking
- best sports podcastsnot ranking
- community sports podcastnot ranking
- sf sports podcastnot ranking
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