Bigger Than Business’s biggest search strength is its top visibility around family-firm performance and governance queries, with the show ranking strongly for “family firm strength” and closely related “failure,” “owned firms,” and “succession risks” terms. The clearest missed opportunity is expanding into broader, audience-intent discovery language—such as “business owner podcast,” “real business stories,” and “business entrepreneurship/your business growth/creative business” style searches—that currently appear absent from its keyword footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- family firm strength#1Apple
- family firm failure#4Apple
- family owned firms#4Apple
- familyowned company#5Apple
- family firm governance#5Apple
- family firm succession risks#5Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business owner podcastnot ranking
- real business storiesnot ranking
- business entrepreneurship podcastnot ranking
- creative business podcastnot ranking
- inspiring business storiesnot ranking
- your business growth podcastnot ranking
This is a fraction of what PodSEO sees.
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