Beyond IPAs’ biggest search strength is its ability to rank for creator-and-culture queries like “spice perspective,” with strong visibility also extending into practical and lifestyle intent terms such as “beer cellar tips” and “wine selection guide.” Its clearest missed opportunity is expanding into evergreen category and format keywords—“craft beer education,” “beer industry podcast,” “craft beer interviews,” and “brewery interviews”—that match research and discovery searches where it currently has no ranking presence.
Keywords the show is winning
Search terms this show already ranks for today.
- spice perspective#6Apple
- scott danner#6Apple
- local craft breweries#9Spotify
- beer cellar tips#9Apple
- funny beer anecdotes#10Apple
- wine selection guide#10Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- craft beer educationnot ranking
- beer industry podcastnot ranking
- craft beer interviewsnot ranking
- beer review shownot ranking
- brewery interviewsnot ranking
- craft brewing educationnot ranking
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