Between 2 Burns’ biggest search strength is its established visibility around cigar- and beer-adjacent discovery terms, particularly “cigar humor and stories,” which appears prominently on Spotify. Its clearest missed opportunity is expanding into broader audience-intent categories it doesn’t currently rank for, such as “beer podcast interviews,” “podcast introduction,” and cannabis- and coffee-adjacent lifestyle/business keywords.
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Keywords the show is winning
Search terms this show already ranks for today.
- bottle shop data#6Apple
- cigar aficionado#8Spotify
- beer and wine demographics#9Apple
- cigar humor and stories#11Spotify
- cigar humor#15Spotify
- pint reviews#16Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- beer podcast interviewsnot ranking
- podcast introductionnot ranking
- cannabis lifestyle podcastnot ranking
- fun podcastnot ranking
- coffee podcastnot ranking
- cannabis business podcastnot ranking
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