Better Work’s biggest search strength is its ability to surface for career-and-workplace intent terms such as “better career” and “workplace chats,” pairing well with its broader, thought-leadership style keywords like “high-performing generalists.” Its clearest missed opportunity is expanding visibility into diversity-led discovery queries, since it does not yet rank for “diversity & inclusion” and related workplace D.E.I. keyword variations.
Keywords the show is winning
Search terms this show already ranks for today.
- better career#43Apple
- horse riding for nervous adults#46Apple
- high-performing generalists#50Apple
- workplace chats#83Spotify
- workplace initiatives#84Spotify
- weight discrimination issues#84Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- diversity & inclusionnot ranking
- diversity and inclusion womennot ranking
- diversity conversationsnot ranking
- diversity equity and inclusion in the workplacenot ranking
- diversity and inclusionnot ranking
- workplace diversity inclusionnot ranking
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