Better Buddies shows its biggest search strength in highly specific, intention-driven queries—especially around sleep support and host branding—where it consistently captures top Apple and Spotify visibility. The clearest missed opportunity is broader “friends/friendship” discovery intent (e.g., friends podcast, friendship podcasts, best friends podcast) and adjacent category positioning such as “self-improvement podcast,” which would help it reach listeners beyond niche, keyword-matched searches.
Keywords the show is winning
Search terms this show already ranks for today.
- sincere achievement planning#1Apple
- sleep aid dnd#1Apple
- dnd sleep aid#1Apple
- hosts jake and amir#1Apple
- financial stability dyslexics#2Apple
- clancy military tech#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- friends podcastnot ranking
- friendship podcastsnot ranking
- friendship podcastnot ranking
- buddy movie podcastnot ranking
- best friends podcastnot ranking
- self-improvement podcastnot ranking
This is a fraction of what PodSEO sees.
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