Better Advertising with BTR Media’s biggest search strength is its ability to capture high-intent queries around keynote speaker interviews, where it leads on Apple and places strongly on Spotify. Its clearest missed opportunity is expanding into B2B-focused discovery terms—especially branded B2B podcast and B2B podcast marketing/strategy keywords, which are not showing up in its current search footprint.
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Keywords the show is winning
Search terms this show already ranks for today.
- keynote speaker interviews#1Apple
- metaverse advertising strategies#2Spotify
- amazon ads api#2Apple
- additional purchase tactics#3Apple
- ecommerce advertising#3Spotify
- advertising in retail media#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- b2b marketing podcastnot ranking
- branded b2b podcastsnot ranking
- b2b podcast marketingnot ranking
- b2b marketing podcastsnot ranking
- media buying podcastnot ranking
- b2b podcast strategynot ranking
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