Bergh & Wernberg’s biggest search strength is its “erg” keyword visibility, where it ranks on Apple search and shows Spotify traction in recommendations. The clearest missed opportunity is breaking into higher-intent categories such as “health tech podcast,” “future of work podcast,” “global tech podcast,” and “tech conference erik / erik innovation lab,” which it does not currently rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- erg#47Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- health tech podcastnot ranking
- knowledge economy podcastnot ranking
- future of work podcastnot ranking
- global tech podcastnot ranking
- tech conference eriknot ranking
- erik innovation labnot ranking
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