Being Black In Craft’s biggest search strength is its visibility around entrepreneurship-related crafting queries, supported by current rankings for terms like “entrepreneurship in crafting” and adjacent discovery keywords such as event and industry award searches. Its clearest missed opportunity is to broaden into broader business and marketing intent keywords for creatives—specifically “creatives in business,” “independent craft business,” and “local craft marketing”—to capture a wider top-of-funnel audience beyond the existing niche.
Keywords the show is winning
Search terms this show already ranks for today.
- entrepreneurship in crafting#1Apple
- eventbrite keywords#3Apple
- liquid tasting#5Apple
- ashley hennessy industry awards#5Apple
- ashley hennessy event explanation#6Apple
- ashley hennessy award ceremony#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- creatives in businessnot ranking
- independent craft businessnot ranking
- local craft marketingnot ranking
- creative crafts marketingnot ranking
- business for creativesnot ranking
- craftbased entrepreneurshipnot ranking
This is a fraction of what PodSEO sees.
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